- 1971 - The film takes place in Rhode Island during the year 1971 and director James Wan creates the time period accurately. Along with the attention to detail, the film is paced similarly to horror films from that bygone era, doing away with cheap jumps and focusing more on a slow buildup of tension.
- Horror Tropes - Everyone knows the typical tropes of a horror film. This film features a number of staples of the horror genre which includes everything from a demonic doll to a curse created by an old New England witch. Along with the slower pacing, Wan also delivers a classic atmosphere that is reminiscent of older horror films. Just take a look at that poster. While some posters aren't indicative of what the film contains, the poster for The Conjuring is. The poster shows a noose hanging from an old, gnarled tree with a creepy looking house in the background surrounded by fog. And there's even a silhouette of a ghost hanging from the noose! Oh my! All the tropes are covered and Wan's style hits right on the mark.
- Patrick Wilson and Vera Farmiga - The roles of husband and wife paranormal investigators Ed and Lorraine Warren could have easily been poorly written and performed. Even though the characters are based on real people, how campy is the idea of husband and wife paranormal investigators? It sounds like a show that SyFy would create. And now if they're reading, they have a new idea. Wilson and Farmiga perform well in their respective roles, though, creating characters that are believable and sympathetic. The duo, while putting themselves in a ridiculous amount of danger, genuinely want to help individuals with their paranormal problems, and Wilson and Farmiga bring that out in these characters.